New Sales Channel Management - (Second Edition)

Author: Ni Haipeng, Hao Jianhua (editors)
Publisher:
Publish Date: 2003-08-01
Features: Since its debut in 1998, this book has been highly favored by many marketing professionals and has been out of stock in numerous regions. This indicates that Chinese enterprises are placing increasing importance on basic marketing management and sales business management. Over the past five years, marketing in China, businesses, and even Paili have been progressing. On one hand, businesses are encountering many new challenges in sales business management; on the other hand, new concepts and methods are constantly emerging, and Paili's practical experience has become more extensive and mature. Paili has the responsibility to share new knowledge, methods, and experiences with everyone. In recent years, sales channels have become key points and focal areas for many companies to compete and win. This book starts with three aspects: sales channel design, sales channel management, and sales channel evaluation, providing detailed strategies and operational methods for sales channel strategies and design, channel member selection, sales channel management processes, channel conflict and cooperation, channel member evaluation and improvement. It also includes management manuals for two major types of channel members, serving as a reference for sales managers and marketing managers in practical applications.