Brand Marketing Nine Ways - Methods and Practical Cases of Brand Marketing for Growing Enterprises

Author: Zhu Xinghai
Publisher:
Publish Date: 2006-05-01
Features: This book is based on finding the most suitable brand marketing strategies for small and medium-sized enterprises, offering many unique insights into brand operations and marketing strategies and techniques. The book is divided into nine parts, including leveraging opportunities, resource exchange, outnumbering opponents, scalable replication, apparent contradictions, making a big fuss, creating differentiation, winning with low prices, and safe following, accompanied by in-depth case studies and analyses of the most influential business cases in 2005, such as Dae Jang Geum, Super Girl, and Spring Airlines. This book is suitable for readers who already have a strong brand awareness but struggle to find appropriate methods.