Corporate Culture Studies - (3rd Edition)

Author: Luo Changhai
Publisher:
Publish Date: 2006-05-01
Features: This book is the inheritance and development of the first edition and revised edition (which won the First Prize of Shanghai's Outstanding College Textbooks in 2003). The book is divided into two main parts: "Basic Principles of Corporate Culture" and "Case Studies and Analysis." The "Basic Principles" elucidates the form, definition, connotation, elements, structure, and functions of corporate culture, analyzes the corporate spirit, corporate ethics, corporate thinking, and the "nature" concept of enterprises; it also conducts an original and in-depth exploration and discussion of the core of corporate culture and corporate image. It provides a panoramic description of the origins and theories of international corporate culture and systematically organizes the characteristics of Chinese corporate culture with a unified approach of history and logic. The "Case Studies and Analysis" adheres to the principle of unifying history and logic, as well as viewpoints and materials, and evaluates the corporate cultures of more than ten companies. The companies analyzed range from internationally renowned to domestically excellent, from large to small, from long-established to newly founded, and from successful to unsuccessful. Each company has its own typical significance and representativeness, making it highly valuable for both theoretical research on corporate culture and practical construction. The book is rich in content, broad in perspective, precise in theory, and full of innovation. Researchers aiming to break new ground in corporate culture theory can use it as a reference, while entrepreneurs seeking to achieve success in corporate culture practice can benefit from its insights. The book is also an excellent textbook for systematic education or short-term training in corporate culture. It is particularly suitable as a supplementary textbook for learning corporate culture theory.