Media Economics: Three Perspectives

Author: Zhou Hongduo
Publisher:
Publish Date: 2006-06-01
Features: This book is a theoretical work, divided into three parts and eight chapters. The entire book summarizes media economics theory at the economic level into the "Three Theories," namely:
- Media Economics Theory, which highlights the dual nature and two functions of media;
- Media Industry Theory, which emphasizes that the media industry is a branch of the information industry and that consolidation is a trend in media industry development;
- Media Productivity Theory, which focuses on analyzing that productivity is a system, and that media, as an element of the productivity system, has distinct production functions.
This book is a must-read for media system operators and managers, as well as a textbook for cultivating high-level theoretical operators and managers.