Website Construction -- Effective Integrated Marketing Training

Author: Cai Danhong
Publisher:
Publish Date: 2001-01-01
Features: Nowadays, China's market economy has entered a track of standardized development, and due to the prominent regional characteristics of China's economy, marketers face new challenges. Marketers must formulate different marketing strategies and tactics based on the external environment and internal conditions of the different regions they are in. Regional marketing is a component of the overall marketing strategy, as well as the executor of the overarching strategy. At the same time, it also influences the formulation and adjustment of the overall strategy. This book tells the story of how to become an excellent regional marketing supervisor. The book is set entirely in the reality of mainland Chinese enterprises, following the story of the protagonist, Wang Qingting, as a regional supervisor at the Zhejiang branch of Jiangxi Ente Health Products Company. It elaborates on theories from marketing, public relations, sociology, psychology, and other fields, and integrates these profound yet obscure theories into a dynamic interplay of vivid real-world conflicts.