Corporate Culture Studies (Third Edition)

Author: China Renmin University Press
Publisher:
Publish Date: 2006-05-25
Features: This book is the inheritance and development of the first edition and revised edition (which won the First Prize of the 2003 Shanghai Outstanding College Textbook Award in 2003). The book is composed of two main parts: "Basic Principles of Corporate Culture" and "Case Studies and Analysis." The "Basic Principles" elucidate the forms, definitions, connotations, elements, structure, and functions of corporate culture, analyzing the corporate spirit, corporate ethics, corporate thinking, and the "nature" view of enterprises. It offers unique and in-depth discussions and elaborations on the core of corporate culture and corporate image. It provides a panoramic description of the origins and theories of international corporate culture, and systematically organizes the characteristics of Chinese corporate culture in terms of both history and logic. The "Case Studies and Analysis" adheres to the unity of history and logic, as well as the integration of viewpoints and materials, evaluating the corporate cultures of more than ten companies. The evaluated companies include both internationally renowned and domestically excellent ones, as well as large and small enterprises, long-established and newly founded ones, successful and unsuccessful ones. Each company has a certain typical significance and representativeness, making them highly valuable for both theoretical research on corporate culture and practical construction of corporate culture. The book is rich in content, broad in perspective, precise in theory, and full of innovation. Researchers aiming to innovate and break through in corporate culture theory can use it as a reference, while entrepreneurs seeking to achieve success in corporate culture practice can read and learn from it. This book is also an excellent textbook for systematic education or short-term training in corporate culture. It is particularly suitable as a supplementary textbook for learning corporate culture theory.