Legends of Old Beijing [Signboard · Banner · Street Life]

Author: Liu Qiulin
Publisher:
Publish Date: 2006-06-01
Features: This book is divided into three parts: "Old-Time Names," Signboards, and Urban Life. Regarding the old-time businesses in Beijing, those that have survived to this day are the cream of the crop. Through their own struggles, strict quality standards, and unwavering integrity, they have miraculously maintained a significant place in today's society after centuries of changes. It can be said that the history of each old-time business is a book, a legend. We cannot introduce every single one, so we have selectively chosen some with distinctive features to share with readers, hoping they will understand the value. The symbols of Beijing's old-time businesses are closely tied to its profound cultural heritage, especially the early national commercial culture. In bustling areas like Dongsi, Xidan, Drum Tower, Qianmen, and Dashilar, shops are densely packed, with various commercial signs everywhere. Many shop names and signs exhibit a high cultural taste, which is hard to compare with other cities. Many entrepreneurs put a lot of thought into giving their businesses a good name, as it is said that a good name is half the success of a business.