Creating Real Estate Sales Stars: A Practical Training Manual for Sales Personnel

Author: Huang Wei
Publisher:
Publish Date: 2006-05-01
Features: This book integrates the practical essence of over 100 real estate enterprises, serving as a reference book for over 1,000 real estate sales managers and directors to train their employees. It is revered by over 5,000 real estate sales elites as a professional treasure. The book is divided into two parts: the Basics and the Advanced.
The Basics starts with the fundamental theoretical knowledge of real estate sales personnel, explaining basic concepts, foundational knowledge, the general process of real estate sales, guest etiquette, routine sales techniques, customer question responses, and payment method calculations. The Basics aims to help you solidify your foundation and lay a solid groundwork for achieving your goals.
The Advanced part will help you quickly enhance your qualities to possess the traits of a real estate salesperson, understand the 14 major cognitive aspects of real estate sales personnel, master the five golden steps of successful sales, gain insights into customer buying psychology and behavior, and learn the tricks to solving tricky problems. The Advanced part aims to pave a shortcut for you to excel.