Management; Fifth Edition

Author: Wu Zhaoyun
Publisher:
Publish Date: 2006-05-01
Features: This book is revised based on the fourth edition. It incorporates new theories and perspectives that have emerged in the field of management in recent years, along with appropriate additions and deletions, making it more suitable for the teaching needs of colleges and universities and for use by both teachers and students. A notable feature of this book is the inclusion of thought-provoking short stories related to the content of each chapter before and within the chapters. It is hoped that these stories will inspire readers to think deeply and enhance their understanding. The main content of the book includes management and managers, management thoughts and theoretical frontiers, the development and trends of contemporary management theories, management environment, goals and goal management, planning, decision-making, strategic management, organizational design and operation, human resource management, leadership behavior, communication, motivation, control, and control systems. Each chapter is designed with cases, discussion questions, and reflection questions for teaching purposes.