Modern Communication Etiquette - (Third Edition)

Author: Zhang Yansong
Publisher:
Publish Date: 2006-05-01
Features: Without etiquette, one cannot survive; without etiquette, one cannot succeed; without etiquette, a country cannot be at peace. Etiquette is a set of behavioral norms formed and recognized in social interactions, reflecting the moral standards and spiritual outlook of a nation, region, or society. In modern society, etiquette is the means by which people engage in social interactions—it is indispensable in all aspects of life. The success of an individual's career depends on 15% personal effort and 85% on good interpersonal relationships. This book comprehensively explains how to practice personal etiquette and social etiquette, as well as the etiquette for various occasions such as meetings. It is particularly suitable for students in higher education institutions, especially vocational and technical colleges, as well as professionals in public relations, marketing, and other business fields who wish to understand etiquette, master its norms, and enhance their cultural literacy.