Management Case Studies: Selected and Analyzed - (Third Edition)

Author: Xu Guoliang
Publisher:
Publish Date: 2006-05-01
Features: Management is a fundamental course in the field of management studies. It requires learners to have a comprehensive understanding of the basic concepts, principles, and methods of management, as well as to master some fundamental management skills and techniques. Through years of teaching practice, we have found that the case teaching method effectively presents the written descriptions of real business management scenarios to learners. By adopting this method, learners are encouraged to immerse themselves in the described management situations, take on management roles, and explore the experiences and lessons learned from the successes and failures of the businesses involved. Through case analysis, learners can apply the management knowledge they have acquired to analyze the described business management realities, thereby enhancing their ability to identify, analyze, and solve problems, achieving a higher level of management artistry. To better implement case teaching and improve students' various skills, we have compiled the book "Selected and Analyzed Cases in Business Management." It is not only suitable for teaching management courses in universities and higher vocational colleges but also for advanced training programs for business and management personnel. This book is written in accordance with the requirements of business management professional teaching and incorporates the realities of business management in China. The selected cases include introductions and analyses, feature both world-renowned companies and domestic famous enterprises, and are accompanied by corresponding reflection questions, discussion topics, and exercises for readers to refer to.