Brand First - Enhancing Brand Image through Brand Management (Includes a complimentary VCD of Advanced Trainer Lectures)

Author: Han Yan
Publisher:
Publish Date: 2006-05-01
Features: The management of a clothing brand is a systematic project. Conducting brand strategy planning, enhancing brand added value, and strengthening brand competitiveness are decisive weapons for clothing enterprises to win the market, and they are also the content involved in the management of clothing brands. Based on extensively absorbing research findings and successful experiences in the management of clothing brands both domestically and internationally, combined with the latest dynamics of the clothing market and the practical conditions of clothing enterprises in China, this book focuses on introducing the management system of clothing brands, the clothing brand manager system, the positioning of clothing brands, the identification of clothing brands, the integrated communication of clothing brands, the maintenance of clothing brands, the extension of clothing brands, and the cultural shaping of clothing brands. Through two successful clothing brand planning cases, the above content is integrated, aiming to provide clothing enterprises with a set of theories, principles, methods, and techniques for clothing brand management. With a novel structure and a visually appealing format, the book strives to reflect its guidance, practicality, and readability, making it suitable for clothing brand managers and professionals in clothing brand enterprises to reference.