New corporate culture movement

Author: Zhang Yunchu / Cao Donglin / Wang Qing (editors)
Publisher:
Publish Date: 2006-05-01
Features: How can a company shape a unique and enduring corporate culture? How can a company integrate successful corporate culture to enhance core competitiveness and achieve sustainable development? This book is a distillation of practical experience from corporate culture consultants who have deeply engaged in enterprises, assisting them in integrating corporate culture resources, building corporate culture systems, implementing corporate culture management, and advancing corporate culture strategies. From theory to practice, from concepts to actions, the authors use fresh cases they personally created to tell readers how to shape outstanding culture. This book serves as a guide for corporate executives dedicated to corporate culture construction; a reference for peers committed to corporate culture management consulting; an empirical case study for scholars dedicated to corporate culture management theory; and a guiding light for young students aspiring to corporate management. How can a company shape a unique and enduring corporate culture? How can a company integrate successful corporate culture to enhance core competitiveness and achieve sustainable development? This book is a distillation of practical experience from corporate culture consultants who have deeply engaged in enterprises, assisting them in integrating corporate culture resources, building corporate culture systems, implementing corporate culture management, and advancing corporate culture strategies. From theory to practice, from concepts to actions, the authors use fresh cases they personally created to tell readers how to shape outstanding culture. This book serves as a guide for corporate executives dedicated to corporate culture construction; a reference for peers committed to corporate culture management consulting; an empirical case study for scholars dedicated to corporate culture management theory; and a guiding light for young students aspiring to corporate management.