Business negotiation techniques

Author: Chen Xiangjun
Publisher:
Publish Date: 2004-08-01
Features: Business negotiation is both a professional skill and an art. With the establishment and improvement of China's socialist market economy system, the acceleration of globalization, and the intensification of market competition, the demand for business negotiation talent has increased significantly. To cultivate high-quality negotiation professionals, we have written the book "Business Negotiation Techniques." During the writing process, we followed the training patterns and requirements of students, adapted to the needs of cultivating practical operational skills, and emphasized the connection between theory and practice. When explaining negotiation principles and basic knowledge, we focused not only on explaining fundamental concepts but also on guiding students to master methods and techniques, enabling them to apply what they learned in practice. Additionally, to facilitate students' learning and the practice of related skills, each chapter of this book begins with learning objectives and is followed by review questions and case analyses. Through post-class exercises, students can self-discover issues in their learning, allowing them to engage in targeted study activities and quickly master the content of this book.