The Way of an Entrepreneur

Author: (Japanese) Kenichi Ohmae et al. / Guo Minghui
Publisher:
Publish Date: 2006-05-01
Features: How can a company achieve success? Where does competitive advantage come from? How can entrepreneurs become winners in the market? Kenichi Ohmae, the "father of Japanese strategy" and a global management master, considers it his mission to cultivate entrepreneurial qualities, develop new businesses, and help more people engage in the business world. He founded the internationally renowned Entrepreneurship Business School. This book is one of the course textbooks since the establishment of the Entrepreneurship Business School. In addition to providing a detailed introduction to the skills and business strategies of entrepreneurs, it emphasizes how to conceptualize a business plan, its feasibility, and how to gain market competitiveness. This book teaches you how to leverage your strengths, gain a competitive edge, and find the blue ocean strategy for your own business. How can a company achieve success? Where does competitive advantage come from? How can entrepreneurs become winners in the market? Kenichi Ohmae, the "father of Japanese strategy" and a global management master, considers it his mission to cultivate entrepreneurial qualities, develop new businesses, and help more people engage in the business world. He founded the internationally renowned Entrepreneurship Business School. This book is one of the course textbooks since the establishment of the Entrepreneurship Business School. In addition to providing a detailed introduction to the skills and business strategies of entrepreneurs, it emphasizes how to conceptualize a business plan, its feasibility, and how to gain market competitiveness. This book teaches you how to leverage your strengths, gain a competitive edge, and find the blue ocean strategy for your own business.