Innovative Management - Haier's Human-Order Unified Management Model

Author: Yang Keming
Publisher:
Publish Date: 2006-05-01
Features: This book is the first in China to explore the SBU (Strategic Business Unit) operating model. SBU operation, as a leading management philosophy and method that advocates employee self-management, on one hand, grants each individual a space for independent innovation, maximizing the potential, creativity, and enthusiasm of employees, achieving the maximization of employee innovation space and self-value realization, and is a true instinctive management model. On the other hand, everyone is a market, and everyone faces a market directly, with their compensation directly linked to their market orders, reflecting the fairness of distribution in the era of the market economy. The essence of SBU operation is to implant the spirit of innovation as a gene into employees' bodies, and on this basis, create more competitive orders. Combining practical experiences from companies like Haier and Shanghai, the author, after years of research, creatively proposes relevant concepts and models of SBU operation, providing detailed elaborations on the SBU operating principles, the construction of the operating platform, the operating processes, key points, and the operating tools—market chains. The book systematically introduces the concept of SBU operation, the six principles of SBU operation, the platform construction of SBU operation, and the five steps of SBU operation.