Tourist attraction management

Author: Zhong Yongde
Publisher:
Publish Date: 2005-08-01
Features: This book introduces the basic theories of tourism attractions, with a focus on discussing the key aspects and stages involved in the management of tourism attractions. It covers resource management, development and construction management, quality management, marketing management, and financial management of tourism attractions. It is suitable for undergraduate and college students majoring in tourism, as well as tourism professionals and enthusiasts.