Marketing in Practice

Author: Wen Lammei
Publisher:
Publish Date: 2005-07-01
Features: This book starts from the practical aspects of marketing activities and systematically teaches the basic principles of marketing, marketing practices, and marketing management methods, supplemented with cases and practical training projects. Particularly, the section on marketing practices includes actual project planning proposals, making it a highly practical textbook for marketing practices. This book can be used as a teaching material for marketing courses in vocational colleges, adult colleges, and undergraduate universities, as well as a training textbook and reference for marketing personnel and managers in enterprises.