Author: Li Linqi
Publisher:
Publish Date: 2006-05-12
Features: This book tells the legendary stories of the Huizhou merchants, introducing the natural and social background of their formation, their business strategies, Confucian merchant demeanor, behavioral codes, and life wisdom. It collects dozens of business proverbs with distinctive regional cultural characteristics and is accompanied by over a hundred photographs depicting commercial customs. It is a fine work in popular commercial culture literature.
Speaking of the Huizhou merchants
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