- interbranding

Author: Wang Guiqi
Publisher:
Publish Date: 2006-04-01
Features: Counterfeiting is a typical manifestation of channel conflict. This term, which is hard to find in classic marketing theory works, has always been a source of concern for marketing professionals. In the market, there's a saying, "Sales without counterfeiting are not prosperous, and sales with excessive counterfeiting are dangerous," showing that marketers love and hate counterfeiting and cannot escape it. Does counterfeiting really follow like a shadow, becoming a permanent pain for channels? This book comprehensively explains counterfeiting and its solutions in China. It thoroughly summarizes and analyzes new insights into the causes of counterfeiting and various methods for comprehensively solving counterfeiting problems. It is a must-read reference for all marketing professionals, whether you are a frontline sales manager or a professional researcher. It is believed to be beneficial to your work! The overall style of this book is: focused on reality, emphasizing practicality. Its content is designed to meet the readers' needs and facilitate the application of theory in practice. Building on the conclusions of previous scholars or experts, the author has added their own analysis and personal insights, helping readers save time and effort spent on self-exploration. Especially for sales managers of manufacturers severely affected by counterfeiting, it provides a feasible solution model. The book introduces and analyzes some typical counterfeiting cases, both successful and failed. It hopes that the failed cases can help readers summarize lessons learned, while the successful cases can inspire readers to creatively solve counterfeiting problems. The overall style of this book is: focused on reality, emphasizing practicality. Its content is designed to meet the readers' needs and facilitate the application of theory in practice. This book comprehensively explains counterfeiting and its solutions in China. It thoroughly summarizes and analyzes new insights into the causes of counterfeiting and various methods for comprehensively solving counterfeiting problems. Building on the conclusions of previous scholars or experts, the author has added their own analysis and personal insights, helping readers save time and effort spent on self-exploration. Especially for sales managers of manufacturers severely affected by counterfeiting, it provides a feasible solution model. The book introduces and analyzes some typical counterfeiting cases, both successful and failed. It hopes that the failed cases can help readers summarize lessons learned, while the successful cases can inspire readers to creatively solve counterfeiting problems.