Public Relations (Second Edition)

Author: Li Yuxiang
Publisher:
Publish Date: 2005-09-01
Features: This book takes the theory and practice of the three basic elements of public relations as the main line, with the shaping of organizational image as the core. The theoretical part discusses public relations institutions and practitioners, public psychology and behavior, and public relations communication; the practical part discusses organizational image analysis and design, public relations handling, and public relations publicity.