Seven Management Myths for Real Estate Managers

Author: Peking University Press
Publisher:
Publish Date: 2006-05-01
Features: How can real estate enterprises "rebirth through fire" in the severe situation of internal and external pressures? How can they survive in the of national macro-control and fierce industry competition? Renowned domestic practical real estate management expert and consultant Mr. Lin Liqiang presents this book, which is undoubtedly a "warm gift in the snow" for decision-makers and operators in the real estate industry. Combining his years of practical experience, the author elaborates in detail on the seven management misconceptions existing in the real estate industry from the perspective of low-cost management that real estate enterprises focus on. By citing typical and vivid cases, he explains them in an easy-to-understand manner, providing contemporary real estate managers with a solution path of "low-cost operation and emphasis on internal management." The book is highly practical and readable, making it an invaluable resource for real estate industry managers.