E-commerce Basics (Second Edition)

Author: Song Wenguan
Publisher:
Publish Date: 2005-09-01
Features: This book is characterized by its innovative structure and strong practicality. It is suitable as a textbook for marketing, e-commerce, or related majors in higher vocational colleges, junior colleges, adult education institutions, or as a self-study reference book and training manual.
□ Table of Contents:
Chapter 1: E-commerce Models
Chapter 2: E-commerce Information Security
Chapter 3: Online Payment
Chapter 4: EDI in E-commerce
Chapter 5: Network Marketing
Chapter 6: E-commerce and Logistics
Chapter 7: E-commerce Laws and Regulations
Chapter 8: Use of Network Tools and Software