Online competitiveness

Author: China Railway Publishing House
Publisher:
Publish Date: 2006-04-01
Features: With the rapid development of the internet economy, more and more enterprises are beginning to value the use of the internet for self-promotion. This book focuses on how companies like HP, Microsoft, PepsiCo, and McDonald's leverage digital thinking, technology, and methods to conduct brand planning, creation, promotion, and management. The insights and methods of 12 business elites from leading brand companies are shared, revealing their perspectives on online retail and brand building in the new market environment. It is an excellent work on enhancing a company's online brand competitiveness and offers profound reference value for all enterprises.