American Super Media Empire

Author: Ming Anxiang
Publisher:
Publish Date: 2005-10-13
Features: This book comprehensively examines nine major media industries in the United States, which play a significant role in the current global news and opinion landscape from the perspective of the new century and mass communication. These industries include newspapers, television, film, radio, books, magazines, audio recordings, video recordings, the internet, and news agencies. The book focuses particularly on the main institutions, key figures, distinctive content, and specific operations of major media industries such as newspapers, television, film, and radio. The aim is to gain as objective and in-depth an understanding of the U.S. media industry as possible, which will benefit China's media industry, advertising industry, public relations industry, enterprises, and government departments in terms of reference and learning. This will help gradually integrate into the U.S. communication landscape, thereby mitigating misunderstandings and hostility through subtle and persistent cultural communication and exchange.