Growth in the Era of Thin Profits - A Business Bible Creating Miracles in the Era of Thin Profits

Author: Michael E. Porter
Publisher:
Publish Date: 2006-05-01
Features: A corporate bible for creating miracles in the era of thin margins, the new work by the author of The Profit Zone (ProfitZone), a highly anticipated finance book in 2006. In this era of thin margins, are you tired of endless price wars and cost control? Is your dream shrinking? Read this book, and you'll be instantly energized. – Fast Company It's hard to imagine a better, more timely business book. – The Washington Post In this world brimming with "supply exceeding demand," can we still hope for double-digit growth? When traditional growth models—product innovation, expansion, mergers and acquisitions—have failed, what else can we do to break through the bottleneck? "Mastering the hidden needs of customers," the essence of the author's "Need Innovation Method," is validated by every unique case study. – Business Week This book explores the unique art of creating new profit models by showcasing several of the fastest-growing companies in the era of thin margins. These companies have achieved remarkable success by forging their own paths in industries and markets where most observers and business leaders consider profits marginal.