World's Top 10 Classic Marketing Blunders

Author: Wang Wei
Publisher:
Publish Date: 2006-04-01
Features: Marketing is a crucial function of business operations. In a dynamic market environment filled with uncontrollable and unpredictable variables, many companies inevitably encounter marketing failures. Analyzing and summarizing past corporate cases, especially those of failures, can help businesses learn from their mistakes and improve their marketing shortcomings. This book selects and conducts an in-depth analysis of ten marketing failure cases for reference by companies. The cases cover industries such as retail, automotive, computer, and chemical manufacturing. It can be said that this book is an unconventional marketing manual, suitable for all business managers, investors, marketing managers, researchers, MBA students, and others interested in corporate management.,,，。，。，，。，。：，。，、、、，。、，。，。，“”，“”、“”。，，。，。、、、、。，。、、、、。