China's Top Ten Brands: The Strategy of the Warring States

Author: "21st Century Business Herald"
Publisher:
Publish Date: 2006-04-01
Features: The ten brand cases analyzed in this book are selected from the most influential financial and economic media in China, "21st Century Business Herald," and the world's most authoritative brand consulting company, INTERBRAND (which releases the Global Brand Value List annually). These are the Top 10 Chinese Brand Building Cases of 2005, recognized as the most credible and influential brand case selection for that year in China. The value of this book lies in three points: First, the selected brand cases are highly representative; second, the in-depth analysis of the brand cases combines international standards with China's specific conditions, offering both foresight and practicality; third, it genuinely records the growth process of Chinese brand value. The book also invites distinguished brand experts to comment on the ten cases, including chief consultants from international brand consulting companies, seasoned brand builders who have made significant contributions to the development of Chinese brands, hands-on practitioners who have long served as Brand Marketing Vice Presidents in top international companies, and general managers of international 4A advertising agencies, among others.