Activity project marketing, a brand new competitive winning strategy

Author: Judy Allen (USA)
Publisher:
Publish Date: 2006-03-01
Features: This book provides guidance for event project planners and event project companies on how to gain a competitive edge. It elaborates on the skills for expanding key markets, developing contingency plans, and offers detailed insights into self-positioning, identifying company clients, providing personalized services to meet customer needs, and winning client recognition through innovative thinking.