Flash Professional 8 Animation Design Bible - Commercial Advertising and Opening Titles (Includes 1CD)

Author: Chen Wei
Publisher:
Publish Date: 2006-04-01
Features: This book combines theory with practice, providing an in-depth exploration of methods and techniques for creating commercial advertisements and opening sequences using Flash through numerous case studies. The content includes theoretical knowledge of commercial advertisement and opening sequence production, interactive animation creation in Flash, as well as the design and production of public service advertisements, shampoo advertisements, discount advertisements, real estate advertisements, TV personality column opening sequences, website opening sequences, game opening sequences, and promotional opening sequences. All the case studies in the book are jointly designed by professional original designers and animation production personnel. The commercial advertisements and opening sequences featured in the book have unique script concepts, exquisite visuals, and strong visual appeal. Additionally, the book comes with a companion CD containing the materials and case files used in the book, along with a free 3-hour multimedia tutorial on Flash Professional 8. The book's examples are exquisite, the explanations are thorough, and it offers strong practicality and guidance, making it highly suitable for a wide range of advertising professionals and Flash animation enthusiasts to learn from. It can also serve as an ideal teaching material for relevant social training classes.