Author: Leslie Cabarga (USA)
Publisher:
Publish Date: 2006-03-01
Features: As a graphic designer, why must you rely on existing fonts and use others' graphics—when you can create your own logos, fonts, and typography. Leslie Cabarga is the author of the best-selling Design Color Combinations Guide and has written this textbook on typography, suitable for both experienced graphic design professionals and beginners. In this book, you will learn:
· Creative logo design using traditional methods and computer software
· A keen eye for high-quality fonts and logo design
· Designing your own custom fonts
· Starting a profitable logo, font, and typography design business
· This is the most comprehensive discussion to date on logos, fonts, and typography! The book is easy to read, engaging to browse, and richly illustrated, making the study of typography a joy. It provides all the information you need from start to finish—essential for success in today's competitive design market. This book contains many unexpected things—things even your boldest imagination never thought of, which you need to know about typography and logos. It’s a crazy yet indispensable guide for both low-end and high-end design.
—Seymour Chwast
This is a very personal book that goes beyond typical procedural manuals, and you won’t find such practical information elsewhere. I love the occasional touch of genuine, slightly mad humor—it takes typography seriously but never feels stuffy.
—Matthew Carter
This book bridges the gap between 20th-century letterpress photography and snapshot digital fonts and computer-drawn trends, creating a much-needed connection. Leslie Cabarga combines all traditional rules of typography and handwriting design and applies them to our current working methods.
—Michael Doret
This book clarifies the current chaos in typography and layout design, showing how typography can serve almost every purpose. Cabarga’s style, energy, and humor make this the most comprehensive typography and handwriting guide I’ve ever seen.
—Roger Black
The book is divided into four parts: Logos, Typography Design, Typography—The Art of Appearance, and Selling Your Work.
Okay, here is the translation following your instructions: Font Design Bible for Logos
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