Packaging design - (Includes 1 CD)

Author: Ding Jianchao
Publisher:
Publish Date: 2006-03-01
Features: This book combines the strengths of previous similar publications, starting from the basics, and introduces outstanding packaging works from both domestic and international perspectives. It effectively explains the role of packaging design in society. While appreciating the excellent packaging works, it also provides new insights and understanding of packaging design. In addition to introducing the history of packaging development, explaining the artistic concepts of packaging design, and detailing the packaging design process, the book also thoroughly covers paper container design. It provides in-depth analysis and revelation on packaging materials, shapes, typography, color, graphics, and photography, enabling students to better understand the brilliant creativity of outstanding designers. Nearly 300 classic packaging works from beverage, food, pharmaceutical, handbag, and other categories, along with their design critiques, closely integrate packaging design theory with creative practice, making the text rich in visuals and complementing each other. Accompanying the book is a CD-ROM containing nearly 300 electronic versions of packaging design works, one of the most practical features of this book. This book is suitable for students of art design, visual communication, and computer art majors in art colleges across the country, as well as self-taught individuals in the field of art design.