Forbes Classic Business Letters - (3) (Bilingual Chinese-English Version)

Author: (American) Brun, translated by Shi Guoqiang and others
Publisher:
Publishing Date: 2006-04-01
Features: Profound, solid, and perceptive—these are the characteristics of your work. Moreover, the rigorous facts in the book make each argument particularly prominent, so it will inevitably attract public attention sooner or later.
David Hume wrote to Adam Smith (on reviewing The Wealth of Nations)
I propose that all qualified employees of McDonald's should rally their spirits and embrace our historically most uplifting month. Before making money, we must maintain quality and cleanliness. If we can achieve this, we will leave our competitors far behind. Sincerity, dedication, and loyalty are the only winners—winners conquer all.
Ray Kroc wrote to McDonald's employees
If you defeat your opponent on the first day, you must work even harder the next day to beat them again, because success depends on a complete victory.
William Randolph Hearst wrote to an editor
This series is an anthology of business letters selected from Forbes magazine, written by business giants such as Henry Ford, Bill Gates, and others. The content covers various aspects of finance, marketing, business and government, job hunting, and more, vividly reproducing the true insights of people from different eras into business life. The themes discussed in the letters are diverse and remain closely relevant to our lives today. The series is compiled in both Chinese and English, with elegant writing, a strong historical flavor, and clear themes, making it highly readable and valuable for reference.
This volume includes:
Competition
Letters on Competition Strategies
Letter to J.D. Rockefeller
Letter from Thomas J. Watson to the Research Department of IBM
Letter from David Ogilvy to the Board of Ogilvy & Mather
Letter from Jack Welch to Shareholders, Customers, and Employees
Business and Government
Letter from John Maynard Keynes to Franklin D. Roosevelt
Letter from Colonel George Thomas to Adolf Hitler
Letter from Lee Iacocca to the National Association of Manufacturers
Hard Labor
Letter from P.T. Barnum to Moses M. Peache
Letter from a Reader to the Editor of The Jewish Daily Forward
Praise and Complaints
Letter from Mark Twain to the President of Western Union
David Hume wrote to Adam Smith
Charles Dickens wrote to a Clockmaker
New Frontier
Letter from Christopher Columbus to Ferdinand and Isabella
Letter from Emperor Qianlong to King George III
Letter from Jeff Bezos to Steve Jobs
New Ideas
William Fitchte on Gutenberg's Printing Press
Letter from Thomas Alva Edison to J. Wood White
David Sarnoff on the Future of Radio and Television