Introduction to Media Economics

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-05-01
Features: This book is one of the Media Economics Series, systematically introducing media economics and its fundamental theories. The research object of this volume focuses on various media that primarily transmit information, established on a high-tech foundation, as well as the various economic activities and their operational patterns caused by them. The main content of this volume includes: the media and their development laws, the nature, functions, and benefits of media; the media industry and its structure; media society, media revolution, media management, and systems, etc. The innovative theories of this volume are primarily reflected in the analysis of the dual nature of media, its two functions, and the analysis of broadcasting as productivity.