PR Frontier

Author: Richard Lamm
Publisher:
Publish Date: 2006-04-01
Features: How can a small company use the techniques of public relations experts to connect with the media and conduct effective public relations for itself? This book introduces how ordinary companies can establish public relations and effective communication channels with the media, and how to promote their corporate image and product brands to the public through the media. The author's tone is witty and humorous, with language that is easy to understand, stripping away the theoretical nature of the field of public relations and introducing various techniques and tips in public relations practice from a practical perspective to readers.