Introduction to Electronic Media

Author: Joseph R. Dominick
Publisher:
Publish Date: 2006-04-01
Features: Based on the fifth edition of Introduction to Electronic Media in English, this book combines China's national conditions to analyze the development, current status, and existing problems of radio, television, cable television, satellite television, and the Internet. The discussion primarily focuses on electronic media in the United States, covering the history and current status of electronic media, content programming, management and operation, regulation and self-regulation, audience research, communication effects, and international communication. Relevant content on China's electronic media is also included. The book integrates theory with practice, offering rich and detailed information in an engaging and accessible manner. It is suitable for students and teachers in communication studies, journalism, and radio and television studies, as well as professionals in broadcasting and online communication. The book introduces the development and current status of electronic media—radio, television, and the Internet—covering the history of electronic media, technical fundamentals, content programming, management and operation, and communication effects.