Quality Competition Strategy Theory and Evaluation System

Author: Wang Haiyan
Publisher:
Publish Date: 2006-03-01
Features: Corporate competitive strategy has always been a hot topic of interest in both domestic and international academic and business communities. This book attempts to explore a new concept of quality pan-management, through the game analysis of the economic connotation of quality and its external spillover effects, to reveal the driving mechanisms and generation patterns of quality competitive strategies. It constructs a measurement system for corporate quality competitive strategies based on customer satisfaction characteristics and conducts empirical research on related theories in the P-M fuzzy measurement space. This book can serve as a reference for senior undergraduate or graduate students in business management, as well as high-level corporate managers. ... This book attempts to explore a new concept of quality pan-management, through the game analysis of the economic connotation of quality and its external spillover effects, to reveal the driving mechanisms and generation patterns of quality competitive strategies and construct a measurement system for corporate quality competitive strategies based on customer satisfaction characteristics.