Fashion Advertising - Advanced Management Wisdom for Fashion Brand Operations (Book with Bonus CD-ROM)

Author: Wu Jing
Publisher:
Publish Date: 2006-04-01
Features: Fashion advertising is the trumpet for spreading corporate culture, an efficient tool to enhance the visibility of fashion enterprises, boost the reputation of fashion products, and create customer loyalty. Modern fashion advertising has moved beyond the era of merely promoting products, becoming a symbol representing the culture and value orientation of fashion brands. How to achieve the desired advertising effects with limited funds is a challenge for many fashion industry managers. Based on the fashion industry, this book explores in-depth and accessible ways how fashion enterprises should develop advertising planning strategies, conduct advertising research, execute creativity and expression, and select and integrate advertising media strategies. Successful fashion advertising relies on scientific advertising strategies, creating infinite value for brands. For fashion enterprises and practitioners in fashion advertising, this book is a practical and valuable guide.