Entrepreneurial Strategic Management

Author: Jie Xiaowen, Zhang Liming (editors)
Publisher:
Publish Date: 2006-04-01
Features: This book incorporates new content such as "Entrepreneurship and Strategy," "Entrepreneurial Entrepreneurs," "Entrepreneurial Strategic Value," and "Entrepreneurial Strategic Transformation" based on the practices of Chinese entrepreneurial enterprises, compared to previous strategic management books. It also introduces and discusses various parts of strategic management with an opening case study that reflects the realities of entrepreneurial enterprises. The book not only emphasizes the introduction and analysis of basic strategic theories and their historical inheritance but also provides detailed explanations and discussions of specific operational methods tailored to the needs of entrepreneurial enterprises, aiming to offer a series of practical strategic management tools and methods. It also proposes a quantitative approach to strategic control and evaluation—the Balanced Scorecard—to help entrepreneurial enterprises improve the effectiveness of their strategic implementation and control. This book can serve as a textbook for entrepreneurship courses for MBA students and undergraduate and graduate students in business administration. It can also be used as a teaching material for entrepreneurship training for other social members, as well as a self-study guide and action manual for entrepreneurs and business owners in practice.