Event Item Marketing - A Brand New Competitive Edge

Author: Allen
Publisher:
Publish Date: 2006-03-01
Features: The recent situation has been extremely challenging for event project planning and the event industry. The 9/11 attacks, the downturn in the main economy, wars, and the SARS epidemic have all dealt heavy blows to events. Companies are investing less in tourism and special event projects (festive events). The industry competition is already fierce, and many event planners and companies are struggling to maintain their businesses. This book will tell you—regardless of the circumstances—how to market your event planning services and build a customer base. Event Marketing—A New Competitive Edge guides event planners and companies on how to gain an edge and introduces methods to access new markets and achieve new sales performance. This book covers all key aspects of the event market, including:
· Expanding the customer base
· Developing key markets and knowledge areas
· Defining and tailoring customer service
· Establishing contingency plans during downturns
· Building new customer sources and developing new industries
· Promoting yourself and your company within the industry
· Starting your own event planning business
Event Marketing—A New Competitive Edge provides practical advice and case studies, offering innovative approaches for every event professional to showcase their talents, build their own event planning business, and deliver exceptional value to clients. This book is for:
· Event planners
· Event company managers
· Suppliers
· Public relations, communication, and administrative professionals
· Professionals in the tourism, hospitality, and travel industries