Brand - First Survival Strategy - Brand Practices in the Era of Chinese Manufacturing

Author: Rong Jianying
Publisher:
Publish Date: 2006-03-01
Features: "Brand, Survival Strategy" is the first to present in the form of a report, focusing on brand case studies and research on outstanding Chinese enterprises, authentically recreating the stories of these companies in building their brands and providing concise commentary on them. Based on insights into the permeation and execution of excellent brand concepts by outstanding Chinese enterprises, it showcases the trajectory and influential charm formed by these successful companies in shaping their brands. The book aims to promote the rapid and steady development of Chinese enterprises by leveraging the brand value of these outstanding companies.