Strategic Management of Tourism Enterprises

Author: Chen Jixiang
Publisher:
Publish Date: 2006-03-01
Features: This book is a core professional course for undergraduate students in tourism management. It is compiled based on the planning and industry requirements for tourism disciplines set by the Ministry of Education and the China National Tourism Administration. Through this course, students will master the basic knowledge and principles of strategic management in tourism enterprises, become familiar with fundamental methods and tools for strategic analysis, formulation, and implementation in tourism enterprises, and develop strong practical application skills in strategic management. This will lay a solid foundation for them to become qualified strategic-level managers in the future.