Intelligence - Advertising Media Placement Implementation Method: Advertising Media Placement Implementation Method

Author: Chen Liang
Publisher:
Publish Date: 2006-04-01
Features: Nowadays, the competitive environment faced by enterprises is becoming increasingly fierce. The allocation of media resources for enterprises is also following suit. The demands of environmental changes have made media allocation for enterprises more and more scientific and rational. The pressure of survival has raised higher requirements for the efficiency of media allocation. This book systematically introduces the basic knowledge related to advertising media allocation and comprehensively demonstrates the process of actual media planning. It vividly portrays the media communication strategies of renowned enterprises. It provides practical and actionable methods for implementing advertising media allocation, serving as an outstanding business guide for marketing personnel and media operation professionals.