Trust: The Foundation of Corporate and Individual Success

Author: (English) Sally Beatty
Publisher:
Publish Date: 2006-04-01
Features: Trust seems to be weakening in today's society, but its importance and value have never diminished. Numerous scandals tormenting businesses and governments, the increase in lobbying, and the loss of trust in leaders with clear values have all damaged trust. As trust has become a scarce commodity, those who possess trust and organizations will reap significant benefits. The issue of trust is crucial, in fact, it plays a key role in the following issues: the success and profitability of organizations; winning and retaining customers; effective leadership; innovation and creativity; motivating and driving people; managing risks; personal fulfillment, self-actualization, and success. This book primarily analyzes the issue of trust, including: what can be achieved when trust exists, what happens when trust is lacking, and how to develop trust. Trust seems to be weakening in today's society, but its importance and value have never diminished. Numerous scandals tormenting businesses and governments, the increase in lobbying, and the loss of trust in leaders with clear values have all damaged trust. As trust has become a scarce commodity, those who possess trust and organizations will reap significant benefits. The issue of trust is crucial, in fact, it plays a key role in the following issues: the success and profitability of organizations; winning and retaining customers; effective leadership; innovation and creativity; motivating and driving people; managing risks; personal fulfillment, self-actualization, and success. This book primarily analyzes the issue of trust, including: what can be achieved when trust exists, what happens when trust is lacking, and how to develop trust.