Coordination Effect: Obtaining Real Business Value from Technology

Author: Faisal Hoke
Publisher:
Publish Date: 2006-01-01
Features: Year after year, entrepreneurs scramble to invest in new systems and technologies, yet over 90% of these projects end in failure or deviate from their original intentions. The shift to ERP systems ultimately leads to business bankruptcy; the newly introduced CEM system makes customer managers reluctant to use it; the upgraded corporate website renders the company's business operations system completely paralyzed. Is it the entrepreneurs' lack of determination in advancing new technologies? Is it the employees' lack of enthusiasm for learning new technologies? Is it that new technologies have strayed from the main stream of technological development? All of these are possibilities, but none of them are the primary reasons. After years of industry observation and practice, Faisal Hoke points out that the main reason for the failure of the aforementioned projects is the lack of alignment between business, processes, and technology. The solution to this problem lies in Business Technology Management (BTM). This book elaborates on the three fundamental rules that must be followed to implement BTM: First, predictive modeling, where the project team creates a blueprint to improve design decisions and promote coordination; Second, joint decision-making, ensuring that all relevant business departments actively participate and that competing demands are balanced; Third, making knowledge and assets reusable to maximize the dual value of intellectual and physical assets. With the BTM method, CEOs have better decision-making basis when spending heavily on new projects. With the BTM method, consultants have a better framework when recommending ERP, CRM systems to businesses. This book is suitable for senior management, especially CEOs and CIOs. IT professionals and consultants can also find inspiration to solve technical implementation issues from this book. MBA and EMBA students in the field of technology management can gain practical insights into technology management. Whether you plan to read this book in detail or not, remember: "BTM integrates technology with business and unlocks the practical value of information technology."