Blue Ocean Strategy Localization Practice - 24 Successful Stories of Creating New Markets

Author: Huang Taiyuan
Publisher:
Publish Date: 2006-04-01
Features: Why did famous brands like Nais, Jianlibao, and Haiwang fade from the market? Why does our enterprise die when it does large-scale advertising, and also die when it doesn’t? Why does our enterprise have no sales without price cuts, and also no sales with price cuts? What competitive challenges are Chinese enterprises currently facing? Sanlu Dairy, what can it rely on to dominate the industry for 17 consecutive years? Lao Bai Fenjiu, how did it create an unbeatable brand legend? Yili Milk Powder, how did it let the product speak for itself? Botong Cakes, what did Ren Sheng achieve by raising prices and increasing sales? This book is a Chinese practice version of Blue Ocean Strategy. It proposes the "Three-Stage Evolutionary Theory of Competition," which will help Chinese enterprises break free from bloody price wars and the red ocean of bloodshed. The 24 successful stories of creating new markets introduced in the book will guide Chinese enterprises to explore differentiated markets that have not yet been developed and unmet consumer needs, enabling them to surpass competitors and create blue ocean opportunities in the Chinese market. Based on rich practical experience, while most people are still studying theories, Mr. Huang Taiyuan has already put theory into practice and completed this Blue Ocean Strategy Localization Practice. The "Don’t Compete with Competitors" proposed in the book is a localized perspective of the now most popular theory in the Western world, Blue Ocean Strategy. In the book, the author uses the experience of years of practice in the Chinese market to present 24 real and interesting Chinese stories. These include: the "Master" strategy from Chinese martial arts novels; the "Three Kingdoms" strategy borrowed from Zhuge Liang; the "" strategy that reflects the phenomenon of "hanging onto big shots"; the "" strategy that determines success in three seconds; the "Bundling" strategy that lures distributors into a trap; the "Bra" strategy targeting teenage girls; the "Stickiness" strategy to retain consumers, etc. After each case, the book systematically proposes localized strategic analysis, which is thought-provoking and highly readable and actionable. The localized theory and practice model proposed in this book has paved a successful path for local enterprises to explore new markets. Such innovative thinking is not only of great significance but also has a profound impact on Chinese enterprises.