Game for Survival - Exploring the Survival Strategies of World-Famous Enterprises

Author: Yu Huixia
Publisher:
Publish Date: 2006-04-01
Features: What is a game? A game means achieving desirable outcomes by choosing appropriate strategies in various competitions. In corporate competition, you can understand a game as the behavior of a company seeking to maximize its interests in mutual competition. Game theory is a science in the West and is gaining increasing attention in China. This book presents the survival status of world business giants and well-known domestic companies in fierce competitive situations from the perspective of game theory, using a large number of classic examples and in-depth, objective viewpoints. It hopes to serve as a catalyst, enabling those dedicated to modern enterprise management to explore the best path for sustainable development. I am too weak and unable to defend, so I take the initiative in attacking. — Robert E. Lee, a famous American military strategist. The military has no unchanging tactics; water has no fixed form. Those who can win by adapting to the enemy's changes are called divine. — Sun Tzu. The world does not care about your self-esteem; the world expects you to achieve something before feeling good about yourself. — Bill Gates, founder of Microsoft. To become strong, one must participate in fierce competition. Often, the competition people face only has victory or defeat, without escape or retreat. — Western proverb. Uniqueness is difficult to sustain due to competition, but there are indeed some strategies that can create differential advantages. — Andy Grove, former CEO of Intel. A game is a way of thinking, a survival theory. The competition faced by modern enterprises is very fierce. To seize opportunities for survival and development, they must win the recognition of internal employees, consumers, and society, while also maintaining a certain competitive advantage in the process of competing with peers. Thus, there is the game. This book presents the survival status of well-known domestic and international companies in fierce competitive situations through a large number of classic examples and in-depth, objective analysis, hoping to help those dedicated to modern enterprise management explore the best path for sustainable development.