Marketing Cases in the Hospitality Industry - (Third Edition)

Author: Lewis
Publisher:
Publish Date: 2006-03-01
Features: As part of the content system of "Marketing Leadership in the Hospitality Industry: Principles and Practice," "Marketing Cases in the Hospitality Industry" selects and refines 52 cases that complement the principles of hospitality marketing, demonstrating strong flexibility and practicality. To achieve seamless integration of theory and practice, this book details the marketing strategic choices faced by specific hotels and restaurants in their operations, analyzes the opportunities and challenges encountered by marketing professionals during the process, and hints at the solutions operators can adopt in difficult situations. The abundance of cases makes the reading experience more vivid.