Corporate Image Planning - CIS Implementation (Second Edition)

Author: Ye Wanchun Wan Haofen Cai Jiaqing
Publisher:
Publish Date: 2006-01-01
Features: This book is a textbook on how to shape a positive corporate image, providing practical explanations of the theoretical system, historical background, and driving forces of CIS. The content includes: Introduction; The Rise and Implementation of Corporate Image Planning; Creativity in Corporate Image Planning; The Full-Process Operating System of Corporate Image Planning.