Marketing Theory and Practice

Author: Zhang Weidong
Publisher:
Publish Date: 2006-03-01
Features: This book is based on the teaching practice of vocational colleges and polytechnics, with the cultivation of professional skills as its core, reflecting the principles of "practical knowledge, method-oriented training, and engaging teaching." Building upon a systematic introduction to the basic theories of marketing, the book employs numerous charts and mini-cases to present knowledge in a clear, organized, and vivid manner. It also selects relevant questions from national vocational qualification examinations, as well as interview and employee training questions from renowned companies, effectively demonstrating the skill training requirements of vocational teaching materials. This textbook is suitable for vocational colleges, adult colleges, and majors such as marketing, business management, and business trade. The designed teaching hours are 40–60 hours (with 60% allocated to theoretical teaching and 40% to practical training).